Company News, Marketing News

Pantene Says Diversity Is Powerful

Campaign spotlights African American hair styles and textures.

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By: TOM BRANNA

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Call it the Great Equalizer. Pantene says it has helped to define “Beautiful Hair” for 40 years through powerful images of strong, healthy hair; however, while diversity and inclusion continue to improve in society, there is still a level of inequality in how African American hair is represented in popular culture and in mainstream hair care advertising. Mass brands, like Pantene, have inadvertently been a part of this pervasive hair bias with a history of advertising showcasing a limited repres...

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